Want To Broadcast Live On YouTube? You?ll Need A Google+ Account For That

This morning, Google officially rolled out Google+?Hangouts On Air?to all users worldwide, following the feature's limited introduction back in September. At the time of its initial release, this live broadcasting feature allowed top Google+ users (like celebs) stream live video feeds directly to their Google+ fan base. The service kicked off with a Google+ Hangouts stream from will.i.mam, but soon saw a number of notable participants, even including the President of the United States, Barack Obama, at one point. The worldwide rollout of Hangouts On Air, announced today via the official Google Blog, represents an interesting shift for the feature, which before was more about public figures and other types of broadcasters, like news orgs, reaching a large audience of viewers via the social platform. Now, anyone can be a live broadcaster. It's the same promise made by services like Ustream, Livestream, and and Justin.tv, for example. It's now also the promise of Google's own livestreaming property, YouTube.com/live - a property which just opened up to all. Well, all who have a Google+ account, that is.

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