Allianz gives small business owners the right tool in new radio ...

The Ahh-llianz "One Word" campaign hits the airwaves this month with the launch of six radio spots positioning Allianz small business insurance as the 'right tool for the job' via MercerBell, Sydney.

Each spot depicts a different type of business owner using the wrong tool for the job, emphasising the value of Allianz's tailor-made insurance packages that are the right choice for any business. So a hairdresser starts up a chainsaw when a customer asks for a quick trim. A landscaper pulls out a sheep to mow the lawn. A caf? owner uses a cow to make a latte. A wayward employee installs a lion instead of a security system. An office worker orders the wrong kind of mouse. And a painter pulls out a can of spray paint to complete a job on a formal dining room.

Listen to the spots - RIGHT TOOL FOR THE JOB.mp3

MercerBell, Sydney called on the expertise of Eardrum director, Ralph Van Dijk, to help bring the spots to life.

Says Liz Kain, creative group head, MercerBell: "There are six spots in this campaign and we really wanted each one to perform in its own right. Ralph helped to bring real depth and texture to the characters and their stories, and his technical expertise was invaluable. We're delighted with the result."

Says Julie Dormand, managing director at MercerBell: "This campaign is about Allianz's new online system that provides ready-made packages designed for different business needs. MercerBell's campaign for Allianz has always used humour to connect with our target audience and these radio spots continue that tone.

"We began over a year ago with the introduction of the Ahh-llianz meme to embed the brand into the vernacular. Since then we have been able to show many of life's moments when you are glad to have insurance."

Dominic Brandon - Group Manager Marketing and Brand, Allianz
David Bell - Executive Creative Director
Liz Kain - Senior Copywriter
Ian Hammond - Copywriter
Mike Nikotin - Art Director
Lorraine Gormley - Account Director
Tim Barrett - Senior Account Manager
Ralph van Dijk - Director
Song Zu - Sound Design

Source: http://www.campaignbrief.com/2013/03/allianz-gives-small-business-o.html

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